...at first
I mainly created betterwords to serve as an auxiliary writing force for marketing teams that already know their product, market, and audience but need sharper words for the case they’re making.
I’m having fun
B2B copy written by someone who has read the research, hates corporate wallpaper, and is quietly amused that everyone keeps producing it anyway.
Ten years in, the job is still mostly finding the point
I’ve spent 10+ years writing across B2B and B2C. Most of the job has stayed remarkably consistent regardless of format. I read a lot, ask better questions, find the point that matters, then give marketers something they can use without pulling their hair out.
but now…
betterwords has grown to work with marketing teams wherever the mess happens to be.
That can mean buyer-facing research, reports, and interactive assets. It can mean sales plays and messaging guidelines for the people carrying the message internally.
Occasionally, it means auditing a pile of AI-written content and confirming that, yes, it probably isn’t helping.
Bring the brief and/or the mess
Half-finished deck, vague idea, sprawling research folder, messaging problem nobody quite knows how to name.Send it over. We’ll find the point worth making.