Better b2bdemand, content, engagement, conversionneedsbetterwords.ma
Bad news…I mean business (to business)
Bad news: Nobody’s buying “supercharged efficiency” anymore.
Never did, really…
Good news: b2b decision-makers just LOVE original content!
Ascend2 × TopRank Marketing · Answer Engine 2026Survey of 797 senior B2B marketing leaders in the US and UK.
The best news: You already have the ingredients for original content.
Nobody knows your product better than your team. All that’s needed is making the right case to each decision-maker, in the right words. Let’s turn that knowledge into specific, data-backed arguments for each person in the room.
Create something worth sharingHelp buyers substantiate your value
Give your audience research they can cite and calculators they can put their own numbers into. Your ebooks, whitepapers, and interactive reports will answer the questions their boss will ask next.
Shape your best argumentVisa wanted to make the case for Gen Z’s financial potential
I helped introduce Visa Direct’s support for multi-rail cross-border transfers beyond cards to accounts and wallets. I achieved this through a skimmable, short eBook, examining what was changing in the finance world back in 2023 and how Visa Direct helps.
Skim the Gen Z money bit
Give your team better words to work with
Equip your people for the next call, campaign, or awkward “Why you?” moment. Sales plays, battlecards, persona briefs, and messaging guidelines give your people the questions, proof, and language they need.
Give your team something better to sayWrite knowledge-center content that makes gaming better?Don’t mind if I do.
As a gamer myself, this one was close to home. I organized copy and supporting assets around the questions game developers actually ask about security, performance, and protecting the player experience.
Explore the knowledge center
Better communicate your USP
You know why your offer deserves a closer look. Make sure your buyers do, too. Show them what your difference means for the decisions they’re making (and the problems they’d rather stop having).
I’ll help you:
Make product value click.
Connect capabilities to adoption, retention and your buyer’s everyday work.
Helping a cybersecurity editor make the research easier to read
Personal resilience research, shaped into an infographic with a clear path to the full report. Credit where it’s due: Most of the substance came from a seasoned cybersecurity veteran. betterwords’ job was more specific. Well, providing better words.
View the resilience infographic
Got something worth saying?
Bring the brief, the research, the half-finished deck, or the topic your team keeps circling.
The job is to make it useful to the buyer on the other side.Let’s say it better.